I really like this story and think it has a lot of potential to actually make a difference on Westchester! I like your use of the flowchart to show the process of chains taking over, but I got a little lost on that page. Is the top circle of arrows showing the cycle of a local economy, and teh bottom flow chart showing a chain-pressured economy? Also, I like the little box icon to represent chains, but it’s not totally clear on the “chains threaten to take over” page. Maybe if the icon were wider and less of a cube it would give the impression of the big-box a little better. I like the use of photos to bring to life the map.
Good question regarding the cycle icon. I think they are well explained in the diagram itself, but above it is a little confusing because cycle is next to the overarching heading but not defined itself. If it is referring to a more sustainable cycle of different types of capital as mentioned in the text, you could perhaps label the cycle icon there “closed-loop capital cycle” or something to that end. Then, you could pit this against the other by including a similarly formatted title for each sequence: “Without Chain Business Intervention” and “With Chain Business Intervention”. Just an idea!
I think the flow chart is a simple and effective way to express the point that chains showing up in a neighborhood likely leads to more chains and more displacement of local businesses. I would have liked to see two different icons for chains and local business or maybe different colors being used. Maybe Big money/boxes for chains and something more personable and community oriented to represent local business. A lot more information could probably be added to the graph without taking anything away– in the circular arrows it might be worth adding the types of interested parties i.e. big developers, real estate agents, government officials? or make it more cyclical i.e. big developers > competitive prices > loss of costumers.
It would be very interesting to see a recommendation flow chart about how to keep local businesses around. Maybe using small business incentives, business improvement district organization/collaboration or additional community support.
Another set of great suggestions and feedback this week, Kate.
Such an effective way to present the problem at hand! You did a particularly nice job with bringing your audience into the census tract in slides 3 and 4. By designating the river and Westchester Ave in blue and red respectively you were able to give context to the location of the stores. By including the pictures of the stores your viewer gets a better sense of what you mean by ‘local’ or ‘chain’ without you having to spell it out. We’re immediately brought into the experience of the street. You may want to label Westchester Ave, though, if you want your audience to know that its on that thoroughfare (if it doesn’t matter than ignore that).
I like the narrative of your flow chart and its position in your overall story. The ‘cycle’ icons were useful in showing that this was a situation that could continue endlessly, but I had difficulty understanding their specific purpose. Since they were used 3 times with slightly different meaning in each instance it made it difficult to track the story. Instead, if you want to show that this is a bad cycle, you could have the whole visual moving in circle with ‘displaced culture’ and money falling outside of it.
Love where this is going, excited to see more!
Agree with Rebecca here. Good notes.
This info graphic is amazing! It’s very creative and adds to the overall story perfectly. However, I do not know if the empty circle on the top left (next to the headline) is necessary. Also, the headlines exemplify what we discussed briefly last class – that the headlines should be used to tell a story and make a conclusion.
Although technically a flow chart, the info graphic uses visual elements in a way that makes it look unique. I cannot think of a different visual representation that would have worked better.
The author utilized icons, arrows, circles and fonts. The only major tool left out was color. It would have been fun to see colors used, but I’m not sure what that would add to the clarity or meaning. When I think of hierarchy, balance and scale, I realize that the large circle in upper left is not only not useful, but distracting. It pulls attention away from the parts of the info graphic with meaning. Despite this, I think I can see why it was added; the info graphic may have seemed unbalanced without something in that space (as it’s heavier on the right side).
The overall narrative is excellent. It even looks as if the author had always planned for their initial slides to lead up to the flow chart. I really like that the author uses a simple map as the background for slides 3 and 4. The visual style seems consistent. There is one set of elements that is used in different combinations on each page. For example, the title slide shows a small map, black and white, and a photograph. All of the following slides use the same font and are either black and white or utilize the same map for the background.
Again, I learned how creative one can be in making combinations of simple elements. I will definitely be playing around with the different components of slide and see if I can find a more interesting combination.
5) Describe a lesson you are learning from another student’s submission.
Good points on the progression of slides and building of story. Also, I agree that adding color, even if it’s just one or two others to distinguish chains or another key component of the story, would help push the narrative. Great work!
Abigail, you’ve clearly given a lot of thought to what’s happening here, and it’s useful to try to speak to this type of structural process. But right now, the diagram is a little under-articulated to me; I need some more hand-holding to understand what each step actually means. Here are my notes:
+ As others have asked here, what does the big, top cycle icon mean? It gets the highest spot in the hierarchy, but it’s the least clear element, as it’s not part of the process you’ve outlined. I’d lose it, or else make clearer what it means.
+ The other cycle icons are the second largest elements here. But it’s not clear from the process you outline whether these are simply larger processes than the other steps? Seems to me all the steps/icons representing them should be equally sized.
+ The cycle icons suggest an iterative process is underway in these stages. Can you clarify what some of the steps of that process are?
+ It’s not very clear what you mean in the penultimate stage by ‘loss of local capital’. Economic capital? All the types of capital? Things are getting pretty abstract here, could use some grounding detail, either verbal or graphic.
+ I don’t understand the last step, what state these two angled arrows lead to, or why there are two different outcomes.
+ “Displaced culture” is a big term, and not the easiest to understand. Is there a way to qualify what this means/looks like?
+ Headline should stand on its own, as a standalone phrase. Right now it only makes sense if I remember what the last headline was, but I might not.
My notes on style:
+ These icons are working, generally.
+ Text legibility and scale is fine.
+ Hierarchy could be a little flatter across the process, as noted above.
This presentation is a huge improvement from last week’s. The differentiation between local businesses and chains is much clearer, and it is helpful to see the chains on the map on slide 4.
I appreciate the simplicity of the timeline. I like how you’ve incorporated cyclical elements in a linear timeline — that’s something I was struggling with when planning my own timeline and I think you’ve done a good job of that.
You state that “Without chains, local businesses create economic, social, and cultural capital” , which seems to be a caption for the timeline, but I’m not sure that this statement really illustrates what the timeline shows. I wonder if it could be phrased differently. Or, if the timeline could emphasize what would happen when chains do *not* displace local businesses, perhaps as another simultaneous possible situation? In other words, the timeline shows what happens when chain pressure is prominent, but what if you started the timeline with “empty storefront” that would lead to either “chain pressure” or “local business enters”? I think perhaps that contrast would support your statement/caption more strongly, and it also would tie in to the slide you had earlier on of the closed storefront with the caption “what goes here?” (which, by the way, I thought was a great way to intrigue the audience and it should come back in!)
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